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Marketing Portfolio Strategy

Marketing Portfolio Strategy

Optimising your portfolio strategy means that you will deriving optimal returns from each product or service in your portfolio. You will also be able to evaluate the mix effectiveness across your portfolio and recommend solutions to drive greater value for your top and bottom line.

Your portfolio strategy will enable you to make clear decisions for the products or services to avoid overlap that results in your offerings competing internally versus competing externally.

Finally, the portfolio approach will enable you to determine potential “white space” innovation or extension projects.